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Dental Marketing Association | The Power Practice Network: for Solo & Small Dental Teams

Your Source for the Latest Dental Marketing Ideas

…your portal to the Power Practice Network.

dental marketing ideasThe Dental Marketing Association is designed to help you market your dental practice successfully.

As you know, it’s not enough to just be great at what you do as a dentist anymore - you’ve also got to be great at marketing your dental practice to the local community. That’s where we come in. We specialize in providing our members with dental marketing ideas and dental practice marketing tips for local search marketing, website optimization and generating more referrals.

Dental professionals who are working solo may find our partner site for solopreneurs useful,

How to Blog about Professional Services

Blogging has always been a great way to share your expertise and professional insights with your online audience. Now that search engines like Google are placing a renewed emphasis on fresh, relevant content in their search results, however, maintaining an active blog is also becoming an essential element of a successful inbound marketing campaign.

By providing Google’s bots with an active feed of fresh blog posts containing quality content and relevant keywords, you’ll give your practice’s website a significant boost in the search engine results. You’ll also provide new and existing contents with usable tips and tools that they can use while evaluated your services while establishing yourself as a leading voice in your professional niche.

The best way to get started is to create a realistic game plan that includes the types of topics you want to focus on, the frequency of your posts and the primary keywords that you want to target. By setting up a simple editorial calendar for your blogging campaign, you can easily track your blog’s progress and ensure you’re creating the right kind of fresh content.

Suggested Exercise:

Spend some time creating a clear and consistent strategy for your blog. Begin by identify the primary keywords that you want to build content around for SEO purposes. There are tons of great tools and resources available for keyword research, but the best place to start is the Google Adword Tool.

Next, brainstorm some relevant blog post topics and incorporate your keywords into simple but engaging titles. Finally, create a couple of pieces of content that use your primary keywords effectively while offering readers relevant and useful information. If you’re discussing topics that you’ve already written about elsewhere on your sight, be sure to include links to those pages in the body of your post.

5 Tips for Using an Editorial Calendar to Manage Your Online Content

A Realistic Editorial Calendar is the Key to a Successful Blogging Strategy

We’ve all been there. You start off a new blog with the best of intentions, looking forward to slowly building your audience until you’ve established yourself as a leader in your niche as your credibility builds. Time passes, and daily activity dwindles into weekly posts into sporadic writing followed by total inactivity and the unrewarding feeling of a job left unfinished.

Used properly, an editorial calendar can provide your blogging campaign with just the right level of organization and accountability you need to follow through on your plans.

  1. Be Realistic: It’s find to reach for the stars when you’re planning out your editorial calendar as long as you can also keep both feet on the ground. Be honest about how much time and energy you or your team has available to devote to creating and distributing fresh content.
  2. Include a Time Limit: In the same token, don’t bite off more than you can chew by planning out an editorial calendar that covers an unreasonable length of time. Set yourself some reasonable goals that you can accomplish over the course of a month or a quarter, and distribute your necessary calls for account accordingly.
  3. Staying on Topic: Editorial calendars are also a great way to keep your content on target. By scheduling topics that are relevant to your business and related to your primary keywords, you’ll avoid the temptation to stray away from your niche.
  4. Plan Ahead for Seasonal Content: In addition to producing evergreen content, keep your blog timely and relevant by scheduling posts related to topics at the forefront of your audience’s mind throughout the year. From tax season and back to school to the holidays and New Year’s resolutions, there’s nearly always some shared cultural event that you write about in relation to your professional services.
  5. Be Flexible: There’s no way that you’re going to be able to plan ahead for everything. Life happens, and things are going to occasionally come your way that will take precedence over your editorial calendar. You’ll also probably find that your blogging efforts take require a bit more time and care than you may have anticipated. Be patient and make adjustments to your calendar as needed, and you’ll avoid yourself a lot of unnecessary stress and frustration.


Suggested Exercise:
Take a look at some of the different editorial calendar templates that are available, and choose one that suits the needs of your blogging strategy. Schedule a series of blog posts that you can realistically produce over the next few weeks. As the days go by, keep your calendar up to date with your progress.
Is maintaining an editorial calendar helping you meet your blogging goals, or is it creating an additional burden to your workload? If it’s getting in the way of doing your job, you probably need to scale back the level of detail that your trying to track.

Five Crazy Dental Inventions From Throughout History

dental toolsWe modern dentists don’t have the best reputation. Many patients fear going to the dentist because they think the treatment they receive is going to be painful or traumatic. Most of the time this isn’t the case, but many patients don’t realize that modern dentistry has advanced to the point where they’re pretty lucky. With modern innovations such as anesthesia and electric tools, today’s patients are spared from these comparatively primitive and much more frightening dental inventions from human history:

1. The Bow Drill (c. 5000 BC)

Early evidence of the bow drill comes to archaeologists from 7,000 year old societies in India and Pakistan. Though it might look comparatively harmless to some of the other inventions in this list, you can be sure the procedure was anything but. If you’ve ever been camping and started a fire with a bow and a stick the same premise applies here. Instead though, you’re using this to drill teeth, and let me tell you this would’ve been a long and arduous process without the advent of electric machinery and machine-sharpened drills.

2. Dental Mouth Gag (c.1500s)

Has your dentist ever had to continuously remind you to open your mouth during a cleaning? Well, 16th century dentists apparently didn’t have the same patience as modern day ones. This dental mouth gag would have been used to keep patients from closing their mouths during dental procedures. Keep in mind, you’d have your mouth pried open for the whole procedure and still would have other primitive and creepy instruments poking and prodding at your teeth.

3. Tooth Transplants (c.1700s)

How would you like to have your unhealthy teeth replaced by someone else’s? Sounds pleasant, doesn’t it? Well, while not the most common of dental practices, some dentists, such as John Hunter, who lived in England, would offer people money for their healthy teeth, and would transplant them into the mouths of his patients. Since there’s no scientific way to “plant” a tooth in someone’s mouth, Hunter would tie the teeth to neighboring teeth so they would stay in place. This practice was usually pretty unsuccessful though, as the transplanted teeth would fall out within a few months.

4. The Dental Key (c.1810s)

The dental key and its older cousin the dental pelican were tools used for the process of extracting teeth in the 19th century. Named because of its resemblance to contemporary keys, the dental key functioned by placing a tooth between the shaft of the key and one of the key’s “teeth” followed by quickly turning it in order to remove a tooth. More often than not though, the dental key only manage to chip away pieces of the tooth leaving the root still intact.

5. The Wilcox-Jewett Obtunder (1905)

This torturous looking device was ironically used to relieve pain back in its heyday. Using a syringe on the end, the “Obtunder” was used to inject anesthetics of the time (usually cocaine) directly into the gums of patients. Patients would’ve had to sit still for a marginal amount of time while the device did its job, and it probably wasn’t painless either. And you were afraid of needles!


Dr. Robert D’Alfonso is the owner and dentist at Lakeway Center for Cosmetic & Family Dentistry. He lives in Lakeway, Texas with his wife, Allison, and son, Joseph—who he is very glad will not grow up in a world with these dental inventions!

Subscribe Free! The Success Tools Newsletter: Sign up today!

If you’re like most medical professionals, the chances are that you are far too busy to stay on top of all of the latest developments in the world of medical practice marketing. At the Power Practice Network, we scour the internet for the best healthcare marketing tips, tools and resources so that we can provide them to professionals like yourself in our complimentary Success Tools newsletter.

Thanks to the dozens of news feeds that we follow at Medical Practice Marketing News and our sister site, we’re able to keep our finger on the pulse of the practice marketing industry. From the latest online marketing tips and tricks to top notch advice on generating more referrals and building your practice, you can rely on our Success Tools newsletter to provide you with the just-in-time information that you need in an easy-to-read format.

To sign up now, simply enter your email address in the field provided to the right. Stay informed about the latest developments in medical practice marketing by subscribing to our free Success Tools newsletter today!

Power Practice Network: Power Practice Marketing Supercharged!

The Dental Marketing Association is a key member of the Power Practice Network, a family of websites and professional organizations created to serve today’s solo and small business community. We believe that small business owners and “solopreneurs” across nearly every professional service industry face the same basic hurdles in business whether we are trying to:

  • generate more referrals,
  • establish ourselves as leaders for our professional niche, or
  • leverage the power of online marketing and social media.

To address these issues, the Power Practice Network has been designed to provide professional service providers, small business owners, solo entrepreneurs and practice marketing professionals with effective solutions for our most common challenges. At present, members of our network receive support through three online programs:

  • Our Success Tools newsletter: Featuring the most relevant developments in practice marketing for solo and small business professionals culled from the over 50 leading RSS feeds we provide to readers at
  • Our Marketing Jump Start program: Give your solo or small practice the jump start it needs with just-in-time tips, primers and refreshers pertaining to generating referrals, local search marketing, social media marketing and education-based marketing.
  • Our Web Jump Start system: When you’re ready to put your online marketing campaign into overdrive, the Power Practice Network will complete a comprehensive audit of your practice’s website. We will then provide you with a detailed report featuring actionable analytical intelligence and advice on how to start creating a more effective online presence immediately.

Join Soloville! Trust Tips and Tools for Small Biz and Solo Entrepreneurs

If you’re a small practice, sometimes it can feel as if you’re all alone in a sea of gigantic firms. But being small can be a big advantage. Large practices often find changing direction as cumbersome as turning around an ocean liner, but small practices have the agility to quickly respond to shifts in their niche market. All you need is some help with marketing your practice and the support of other small medical practitioners.

The Dental Marketing Association has partnered together with Soloville to help small entrepreneurs like you. Whether you’ve been in private practice for years or are just venturing out on your own, Soloville can give you the marketing tools and resources you need to power up your campaign.Soloville also gives its members the support of a community, a welcome break for providers used to marketing a medical practice on their own. Although Soloville is presently in its beta stage, the Healthcare Marketing Association has designed the service with these key qualities:


Visit Soloville to see how we can rev up your medical practice marketing campaign. If you like what we have to offer, subscribe to our Soloville RSS Feed. Soloville is also on Facebook and Twitter, so join us.

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