Subscribe Free! The Success Tools Newsletter: Sign up today!

Posted on January 27, 2012 by admin in Uncategorized

If you’re like most medical professionals, the chances are that you are far too busy to stay on top of all of the latest developments in the world of medical practice marketing. At the Power Practice Network, we scour the internet for the best healthcare marketing tips, tools and resources so that we can provide them to professionals like yourself in our complimentary Success Tools newsletter.

Thanks to the dozens of news feeds that we follow at Medical Practice Marketing News and our sister site SuccessTools.org, we’re able to keep our finger on the pulse of the practice marketing industry. From the latest online marketing tips and tricks to top notch advice on generating more referrals and building your practice, you can rely on our Success Tools newsletter to provide you with the just-in-time information that you need in an easy-to-read format.

To sign up now, simply enter your email address in the field provided to the right. Stay informed about the latest developments in medical practice marketing by subscribing to our free Success Tools newsletter today!

Power Practice Network: Power Practice Marketing Supercharged!

Posted on January 27, 2012 by admin in Uncategorized

The Dental Marketing Association is a key member of the Power Practice Network, a family of websites and professional organizations created to serve today’s solo and small business community. We believe that small business owners and “solopreneurs” across nearly every professional service industry face the same basic hurdles in business whether we are trying to:

generate more referrals,
establish ourselves as leaders for our professional niche, or
leverage the power of online marketing and social media.

To address these issues, the Power Practice Network has been designed to provide professional service providers, small business owners, solo entrepreneurs and practice marketing professionals with effective solutions for our most common challenges. At present, members of our network receive support through three online programs:

Our Success Tools newsletter: Featuring the most relevant developments in practice marketing for solo and small business professionals culled from the over 50 leading RSS feeds we provide to readers at SuccessTools.com.
Our Marketing Jump Start program: Give your solo or small practice the jump start it needs with just-in-time tips, primers and refreshers pertaining to generating referrals, local search marketing, social media marketing and education-based marketing.
Our Web Jump Start system: When you’re ready to put your online marketing campaign into overdrive, the Power Practice Network will complete a comprehensive audit of your practice’s website. We will then provide you with a detailed report featuring actionable analytical intelligence and advice on how to start creating a more effective online presence immediately.

Join Soloville! Trust Tips and Tools for Small Biz and Solo Entrepreneurs

Posted on January 27, 2012 by admin in Uncategorized

If you’re a small practice, sometimes it can feel as if you’re all alone in a sea of gigantic firms. But being small can be a big advantage. Large practices often find changing direction as cumbersome as turning around an ocean liner, but small practices have the agility to quickly respond to shifts in their niche market. All you need is some help with marketing your practice and the support of other small medical practitioners.

The Dental Marketing Association has partnered together with Soloville to help small entrepreneurs like you. Whether you’ve been in private practice for years or are just venturing out on your own, Soloville can give you the marketing tools and resources you need to power up your campaign.Soloville also gives its members the support of a community, a welcome break for providers used to marketing a medical practice on their own. Although Soloville is presently in its beta stage, the Healthcare Marketing Association has designed the service with these key qualities:

Our Soloville Library—featuring up-to-the-minute articles and reports directly targeted to the small solo practice.
Our Soloville News Service—giving you streaming news feeds from some of the premier experts in marketing small and sole-proprietor businesses.
Our Success Tools Newsletter—equipping you with practical marketing tools and tips to launch your campaign.

Visit Soloville to see how we can rev up your medical practice marketing campaign. If you like what we have to offer, subscribe to our Soloville RSS Feed. Soloville is also on Facebook and Twitter, so join us.

How to Blog about Professional Services

Posted on January 25, 2012 by admin in Uncategorized

Blogging has always been a great way to share your expertise and professional insights with your online audience. Now that search engines like Google are placing a renewed emphasis on fresh, relevant content in their search results, however, maintaining an active blog is also becoming an essential element of a successful inbound marketing campaign.

By providing Google’s bots with an active feed of fresh blog posts containing quality content and relevant keywords, you’ll give your practice’s website a significant boost in the search engine results. You’ll also provide new and existing contents with usable tips and tools that they can use while evaluated your services while establishing yourself as a leading voice in your professional niche.

The best way to get started is to create a realistic game plan that includes the types of topics you want to focus on, the frequency of your posts and the primary keywords that you want to target. By setting up a simple editorial calendar for your blogging campaign, you can easily track your blog’s progress and ensure you’re creating the right kind of fresh content.

Suggested Exercise:

Spend some time creating a clear and consistent strategy for your blog. Begin by identify the primary keywords that you want to build content around for SEO purposes. There are tons of great tools and resources available for keyword research, but the best place to start is the Google Adword Tool.

Next, brainstorm some relevant blog post topics and incorporate your keywords into simple but engaging titles. Finally, create a couple of pieces of content that use your primary keywords effectively while offering readers relevant and useful information. If you’re discussing topics that you’ve already written about elsewhere on your sight, be sure to include links to those pages in the body of your post.

5 Tips for Using an Editorial Calendar to Manage Your Online Content

Posted on January 25, 2012 by admin in Uncategorized

A Realistic Editorial Calendar is the Key to a Successful Blogging Strategy

We’ve all been there. You start off a new blog with the best of intentions, looking forward to slowly building your audience until you’ve established yourself as a leader in your niche as your credibility builds. Time passes, and daily activity dwindles into weekly posts into sporadic writing followed by total inactivity and the unrewarding feeling of a job left unfinished.

Used properly, an editorial calendar can provide your blogging campaign with just the right level of organization and accountability you need to follow through on your plans.

Be Realistic: It’s find to reach for the stars when you’re planning out your editorial calendar as long as you can also keep both feet on the ground. Be honest about how much time and energy you or your team has available to devote to creating and distributing fresh content.
Include a Time Limit: In the same token, don’t bite off more than you can chew by planning out an editorial calendar that covers an unreasonable length of time. Set yourself some reasonable goals that you can accomplish over the course of a month or a quarter, and distribute your necessary calls for account accordingly.
Staying on Topic: Editorial calendars are also a great way to keep your content on target. By scheduling topics that are relevant to your business and related to your primary keywords, you’ll avoid the temptation to stray away from your niche.
Plan Ahead for Seasonal Content: In addition to producing evergreen content, keep your blog timely and relevant by scheduling posts related to topics at the forefront of your audience’s mind throughout the year. From tax season and back to school to the holidays and New Year’s resolutions, there’s nearly always some shared cultural event that you write about in relation to your professional services.
Be Flexible: There’s no way that you’re going to be able to plan ahead for everything. Life happens, and things are going to occasionally come your way that will take precedence over your editorial calendar. You’ll also probably find that your blogging efforts take require a bit more time and care than you may have anticipated. Be patient and make adjustments to your calendar as needed, and you’ll avoid yourself a lot of unnecessary stress and frustration.

Suggested Exercise:
Take a look at some of the different editorial calendar templates that are available, and choose one that suits the needs of your blogging strategy. Schedule a series of blog posts that you can realistically produce over the next few weeks. As the days go by, keep your calendar up to date with your progress.
Is maintaining an editorial calendar helping you meet your blogging goals, or is it creating an additional burden to your workload? If it’s getting in the way of doing your job, you probably need to scale back the level of detail that your trying to track.